How did we do it? We organised a three-day photo shoot with models representing the target group. We chose three different locations showing how easily Amway products fit into our daily lives. In addition, we prepared video content based on stop-motion animation, which fits in with current trends and offers possibilities for a wide range of use – from social media to the website.
Suitable locations, well-chosen models and a strong food concept for the videos – all this made the final product just delicious!