Ceresit Facade Award

In 2014, Ceresit launched a high-profile contest for architects - the Ceresit Facade Award. To support this project, we created a complete communication strategy, targeting ambitious architects from Eastern and Central Europe.

#promotions #btl #video


Project goal

Ceresit offers high-quality designer finishing products for external walls, such as Colours of Nature®, VISAGE®, Ceresit Intense Colours System and Mosaics of the World®. Our main goal was to promote these to relevant professionals within the industry.



We asked a group of architects to show the incredible results that can be achieved with Ceresit’s finishing products. Our primary focus was innovation and creativity. The contest was promoted using POS materials, press advertisements, videos and a microsite. The visual aspect of the project focused on the design process.



The most interesting entries were collected on a dedicated communication platform, which was also used to reach out to the architects and designers after the contest. The winners were announced at a prestigious event during an international building fair in Munich.

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