Wood, stone and metal are the materials that inspired the exclusive VISAGE finishing product line. We were entrusted with the task of creating a visual identity, as well as offline and online materials for the whole line. The goal? To stand out among other plasters and paints by Ceresit.
The new product required a new image. We chose to use black and a minimalistic style, which was a departure from existing Ceresit brand materials. As a result, we created an elegant image with a premium feel.
We prepared a set of materials, consisting of a web page, banners, videos, booklet, POS materials, sponsored articles and materials for architects. We also adapted the page to be read in 14 European languages.