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Inspired by natural materials, facade plasters from VISAGE were the first product of their kind at the time of launch. After which, the communications had to be updated with another designer product – architectural concrete.
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Wood, stone and metal are the materials that inspired the exclusive VISAGE finishing product line. We were entrusted with the task of creating a visual identity, as well as offline and online materials for the whole line. The goal? To stand out among other plasters and paints by Ceresit.
The new product required a new image. We chose to use black and a minimalistic style, which was a departure from existing Ceresit brand materials. As a result, we created an elegant image with a premium feel.
We prepared a set of materials, consisting of a web page, banners, videos, booklet, POS materials, sponsored articles and materials for architects. We also adapted the page to be read in 14 European languages.
