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A fun animation to form part of a European digital campaign, promoting a powerful new vacuum cleaner from Electrolux. It tells the story of a father, who uses the new UltraFlex to protect his kids from danger. If it sounds like an entertaining action movie, that’s exactly what we were going for!
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We were asked to create an entertaining and attractive video, introducing a new vacuum cleaner - the UltraFlex.
We asked ourselves a question: How could we make the subject of vacuuming power…interesting? Our idea: creating animated story about a vacuum cleaner that can take on any challenge at home.
The animation shows in an entertaining way how the UltraFlex vacuum helps managing an Infinite amount of triplets’ energy. Our creative team came up with the concept, the script and the storyboard, as well as an English language version of the animation.
