We created a product packaging manual for Ceresit, which demonstrates how to achieve uniform packages across all package shapes and sizes. The manual shows how to update packaging while responding to new challenges - new product categories or modern printing solutions, for example. Our efforts focused heavily on boosting Ceresit’s brand identity.
Creating a visual identity is a challenge. It takes time, effort and intensive research to accurately see the bigger picture. Ultimately, it’s about creating a system wherein every element is relevant and cohesive. The Polybit manual (Henkel brand in UAE) was a complex project. We started by establishing the brand’s philosophy, after which we created a logo that would define the subsequent composition rules for all materials and packaging.
What is the best way to inform customers that a brand is not off the market, but now forms part of another portfolio? This was the challenge we faced when we were asked to create a manual, showing how Thomsit materials had been updated with Ceresit’s visual brand identification. We proposed a 2-stage rebranding process, which would gradually help customers get used to the visual changes. The rebranding communications we produced focused on packaging, booklets and other POS materials.