To create a new communication strategy for investment funds in BTL and online channels that is interesting and easy to understand.
In this project, we focused on simple elements and messages. We took inspiration from art and maths, which combine to create a clean and elegant result. For us, the perfect combination.
We developed a creative line, which stood out thanks with its fresh visual language. We approached this task with great care and proposed a ‘brandbook’, which would contain the visual design rules for materials in the ‘Ideal form’ campaign.