The website is simple and clear. We paid special attention to information architecture. The proposed visual concept allowed for a consistent, well-organized presentation of a large variety of products, their ingredients, recipes which include them, etc. Large culinary-themed photos and beautifully composed packshots create a mouth-watering effect within seconds.
All of this, of course, in the spirit of mobile-first, user-friendly design, and last but not least - we eat with our eyes first.
