The brand aimed to create a concept for global communication and further translate it into a graphic and copy idea that would blend soft elements (storytelling) with specifics (benefits for ABOs and the conditions to obtain them) in a way that is universal and flexible enough to be adapted to the still-evolving idea of supporting new sellers.
The concept proposed shows the JOURNEY symbolizing both the path of development and adventure that a potential ABO embarks on, equipped with specific knowledge, starting bonuses and extensive support. The communication is not only enticing for the prospective ABO but also reinforces the brand image as based on teamwork and mutual support, which pays off for everyone.
Based on the developed concept, we created, among other things, a logo, promotional and educational videos, mailings, banners, leaflets, website content, and infographics. These were localized for 5 markets: Italian (Italian and Chinese), Spanish, Romanian, and Slovenian.
