Our concept "Make Zen + Energy your Beauty Attitude!'" naturally combines the main USP of the product (innovative ZEN+ENERGY ingredient complex) with target group lifestyle insights. We proved that everyone needs moments of calmness as well as activity to achieve balance in their busy lives, and the same applies to the needs of our skin.
The concept was localized for several European markets and translated into various formats, including brochures, leaflets, catalogues, and social media communication. Additionally, we created a promo video for the new Artistry Studio™ Skincare line (scripting, complex photoshoot planning, and management), which was well-received on the brand's global social media platforms. We also organized a product/lifestyle photo session. The video and photo materials were produced in Krakow.
