It all started with a seed, and not just any seed, because at Nutrilite each grain has its own ‘birth certificate’. Such a seed grows under the watchful eye of experts on Nutrilite's farms, which are run according to sustainable farming principles. Once it has grown up and passed its tests, it goes into the supplement. In this way, Nutrilite is sure that its ingredients are pure, safe and effective. We decided to take the brand's audience on this journey – from seed to supplement – by creating a storyline that starts on Nutrilite's fairytale farms. This is where the forces of nature and modern science come together to provide the perfect conditions for growing plants.
What have we done with this? We developed a collaborative project with the client that included workshops and editorial meetings with the brand's legal department. The result was an umbrella campaign including video, website, print and digital materials.
