Our main task in this project was to understand, simplify as much as possible, and then deliver knowledge from the fields of optics, color science, and their indicators in an attractive form. The main message was: thanks to the new technology contained in pigments, Ceresit paints and plasters are more resistant to weather conditions. This applies even to dark or intense colors – which are most prone to fading as they attract the most light.
The campaign targeting craftsmen had both educational and promotional characteristics. In terms of graphic design, we used bright colors that attract attention but also refer to our innovation. We provided Ceresit with complete communication support: we designed a logo, prepared a website and banners, animation. We are also responsible for the Social Media campaign and presentation for sellers.
