Motul - Brand social media

We have been running the SM of the Motul brand, a global leader in lubricants for cars and motorbikes, for about 5 years. Initially, we relied mainly on global content, each time appropriately localised and posted on Facebook.

At the end of 2022, SM Motul had a major rebranding under our watchful eye and a new SM communication strategy was created. We focused on activities on Instagram, continuing to post on FB as well. In 2024, we are adding the Tik Tok to the SM brand's portfolio.

Strategy
Creation
Social Media
Grupa 3

Publication schedules are created based on trends, seasonality, relevant sports events and launches. Posts include product, image, lifestyle and educational content. In addition to global material, we focus on original creations that engage users: static, carousels, albums and, of course, video/reels, for which we create scripts, and Stories. We support the posts with advertising. In addition, we operate the brand's box in SM and carry out moderation.

On our side is also the creation of concepts for cooperation with Motul influencers, scripts/briefs and post-production of the material they provide.