In the competition we proposed, the creative task was also a form of recruitment for a motorcycle expedition. The destination: TOP routes in moto rankings. The competition with such a prize additionally allowed us to obtain exceptionally attractive content to promote the brand and the passion for motorcycling.
The Motul Tour campaign was supported by a WWW used to manage all editions of the competition. Its main goal was to enable quick communication with the participants, easy access to previous editions of the competition, and promote Motul as a brand supporting the realization of dreams related to motorcycling.
