Tefal - 'Make yourself an OptiDay!' influencer campaign

We participated in the pitch for the launch of Tefal's innovative 4-in-1 OptiGrill with the winning concept of the ‘Make yourself an OptiDay!’ campaign. Th concept was adaptable enough that at the client's request it was easily expanded to include three additional products, without compromising the original idea.

In our concept, we showcase that with the help of Tefal OptiGrills you can prepare not just steaks or sausages but an entire daily menu, from breakfast to dinner, regardless of your lifestyle, cooking style or food preferences. The versatility of the OptiGrill family is demonstrated by four influencers, each with different personality and culinary preferences, some cooking for themselves or friends, others for a large family.

Creation
Photo
Video
BTL
Digital
Campaign
Grupa 3

A key element of the campaign is the 'four' structure: four influencers, four daily meals, and four devices. This structure corresponds to the four-color doneness indicator USP of all the products. We highlighted this distinctive feature by assigning a specific colour to each device and influencer (background, attire, dishes, and accessories in our concept).

Additionally, in most of the creations the word 'OPTIDAY' - used as the campaign hashtag - appears in the form of an eye-catching neon sign that stylistically matches the concept.

Our agency handled all aspects of influencer coordination. We came up with the photo concepts and video scripts for the campaign: from longer formats presenting the USPs of the products, through videos featuring grilling influencers, to dynamic advertising reels. We executed them in collaboration with a production house during a two-day shoot. We were responsible for copywriting and graphic design for all materials throughout the various campaign stages. We also created the campaign's landing page.