A key element of the campaign is the 'four' structure: four influencers, four daily meals, and four devices. This structure corresponds to the four-color doneness indicator – USP of all the products. We highlighted this distinctive feature by assigning a specific colour to each device and influencer (background, attire, dishes, and accessories in our concept).
Additionally, in most of the creations the word 'OPTIDAY' - used as the campaign hashtag - appears in the form of an eye-catching neon sign that stylistically matches the concept.
Our agency handled all aspects of influencer coordination. We came up with the photo concepts and video scripts for the campaign: from longer formats presenting the USPs of the products, through videos featuring grilling influencers, to dynamic advertising reels. We executed them in collaboration with a production house during a two-day shoot. We were responsible for copywriting and graphic design for all materials throughout the various campaign stages. We also created the campaign's landing page.
