We created an eye-catching graphic creation and a slogan for the broad summer promotional campaign of Fresh&Fruity jellies, which we applied to the selected media (including OOH, animation, digital).
We decided to put Fresh&Fruity at the centre of the creation (and action!) as a mini-element that makes a big difference. By distorting the perspective and proportions, we were able to show that it is Fresh&Fruity that enhances the taste of summer sensations and motivates unfettered creativity. In addition, the slogan ‘Joy comes from fruit’ boosted the joyful holiday message and referred back to the natural composition of the jellies.
